How to Write to your audience and increase your blog following. Includes easy ideas to make the process of writing easier and find your target audience.
I have been blogging for over 4 years and have learned a lot along the way. The more I learn about blogging, social media and online, the more that I LOVE it. The last 6 months I have had the opportunity to teach some classes about blogging and have really enjoyed it. Then it dawned on me, why aren’t I sharing with you what I have learned as well?! Thus, Blog Speak was born.
Writing to your audience
Today I want to talk about writing to your audience. Every blog has a different target audience and it is really up to you to decide who you want your target audience to be. Once you have a target audience then you will have a better idea of where to go and find them.
For me, I have found the best way to sum up who I want my target audience to be is by creating personas.
A persona is a fictional person who represents the type of person you want to read and engage with your blog. I suggest having a couple different personas so your blog is more rounded.
I give each of my personas a name and have gone into Google Images to find them a face as well. In the description some of the things you want to include is their age, education level, experience, online aptitude, financial status, relationship status, the types of products they like to buy, and really anything that will help you narrow down to your target audience.
I have 3 personas and even though these women are fictional and don’t really exist, I think about them whenever I am writing a post because they are the type of woman I want to attract to my blog.
I would like to introduce you to my 3 friends personas.
Having your personas also helps in the editing process of blog writing. Try reading the post as one of your personas and ask yourself “Did I explain this well enough or would Sammie need some clarification?” It helps to put you in a different state of mind and make yourself the reader not the writer.
Do you do something different than personas to help you keep your focus on your target audience? Share and leave a comment below.
And let’s be friends on Pinterest so you can see all the fun projects I’m pinning!
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